Personalized Admissions Guidance

Amidst skyrocketing application numbers and increasingly competitive acceptance rates, admissions offices are taking a hard look at their recruitment strategies. What’s clear is that generic outreach, a key tenet of the industry, no longer meets students’ expectations; it falls short of delivering on their higher education dreams.

Personalized Admissions Guidance to make their messages more meaningful, they’re looking for creative ways to personalize college admissions communications while maintaining high levels of accountability and transparency. One solution is to incorporate CRM systems into the recruitment process. These tools can analyze applicant data and segment prospective students, allowing admissions professionals to provide personalized interactions with each student and support them through the process.

College Application Assistance: Step-by-Step Guidance to Get You Accepted

But these systems aren’t meant to replace human evaluators. Instead, they offer a unique way to augment existing recruitment tactics, providing nuanced insights that can complement the expertise of counselors. For example, an AI-driven platform can scrutinize a student’s profile against historical admissions data and provide recommendations for how to improve their application and interview skills.

Ultimately, the best approach to college admissions guidance is one that leverages both technology and human evaluators. This is the only way to truly connect with applicants and support them as they pursue their educational goals. Learn how to incorporate personalized communications into your recruitment strategy with this article from DreamApply.