Dealership Search Optimization

Car dealerships face unique challenges when it comes to online marketing. A lot of the same tactics used for other types of websites may not be effective for cars, and the search engine algorithms are constantly changing. At AutoSweet, our dealership search optimization strategies focus on human-first content and the technical SEO of your website to help you rank higher in search results and attract new car buyers.

Dealership search optimization starts with keyword research to understand the needs and interests of your local audience. Then, we use targeted keywords throughout your website to improve your ranking on Google. This includes your vehicle model pages, service pages, blog posts, and more.

Dealership Search Optimization: The Ultimate Guide

For example, if you offer a Ford Mustang leasing program, you could add that information to your service page with a target keyword like “car leasing options in [your city].” You can also promote that info on your Facebook and Instagram accounts to expand your reach.

Then there’s local SEO, which helps you rank on top of Google Search and Maps for your area. This includes focusing on local keywords, getting reviews, leveraging location pages, and more.

The key to local SEO is consistency. Having consistent NAP information (name, address, phone number) across your site and other online directories is essential to building trust with search engines. And ensuring your Google Business Profile has accurate information, including photos of your location and inventory, can also boost your local rankings.